3D visualization gives digital 3D representations of real life objects. The purpose is to provide a digital presentation of how that object will look like. The term 3D visualization is used synonymously with 3D graphics, 3D rendering, computer generated imagery (CGI), and other terms. They all basically refer to the process by which graphical content is created using 3D software. It’s a technology that has become mainstream over the last few decades and has evolved into one of the most viable options for producing high-quality digital content.

However, there are some common misconceptions regarding the terminology. As stated above, it’s “the process by which graphical content is created,” meaning the end result is visual content (i.e., images and animations). It’s not the same as 3D design or 3D development, terms that generally refer to the production of content, such as computer-aided design (CAD) files, which are created by engineers or industrial designers and intended for manufacturing purposes. 3D artists may utilize CAD when developing 3D visualizations, but the end results are more than just CAD files—they’re dynamic graphics that blend both technical skill and artistry.